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The Ripple Effect: Marketing 101 for New Business

What do you get when you’re not willing to give? I was at an economic conference last month and sat in on a panel of media sales specialists sharing their expertise with independent business owners....

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Horse. Water. Drink?

You know the old saying about a horse and water. It’s the one I use to describe the marketing process. You identify the horse you want for the water you want him to drink. You provide all the...

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How to slay Goliath without slinging stones

My daughter has a friend we’ll call Kelly. They’ve known each other for years and were quite close, but over time Kelly became quite aggressive, manipulative and verbally abusive. My daughter would...

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Rewind, then fast forward. Another perspective on creative.

I got a chuckle from vintage print ads a friend sent me recently. It’s amazing how far we’ve come in 50 years. It made me wonder: what will people think of your ads half a century from now?

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When taking the easy way out is the best way in.

If you own a business, you’re in sales. And when you’re in sales, the pressure is on. You’ve got to convince people that your product is the one they want and need, because without sales, the cash...

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When Social Media takes Flight

The key to using social media as a tool in your marketing box is understanding how to apply it, and when a company gets it right, it’s a beautiful thing. Jet Blue got it right in spades recently. I...

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A New Twist on The Dating Game

One of Mashable’s Buzzwords for 2013 is Advertainment. They say:  “advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” I totally...

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If you can’t be fancy, be fun.

So you can’t say you offer the most luxurious experience, the softest cashmere, the grandest accommodation. Maybe what you’re selling is middle-of-the-road, economy-sized, basic-needs kind of stuff....

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One of these things is just like the other: Berlusconi and the key to success

Last Tuesday, a much-maligned and scandal-rocked former Italian leader achieved something incredible. Silvio Berlusconi was forced to resign as Prime Minister in 2011 but he ran for the top job this...

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Holy Crap Kids! Look how far we’ve come.

I confess, I’m a child of the 80s. I remember taking a programming course on a bulky computer with a black screen and blinking green text, and I remember when email was the latest, hottest thing and I...

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Out of the showroom, and into the box

Audi recently released a video on its YouTube Channel to promote the Audi S7 and it’s the perfect example of what you do when you think outside the showroom. I’m guessing the jump-off point when...

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It’s not what you do, but the way that you do it

A cute television commercial, with a little girl and her mom discussing the heart health benefits of their cereal has ignited a firestorm, and given us an example of the kind of power advertisers...

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Hero or Villain? When helping others is more about helping yourself.

During a recent natural disaster there was an outpouring of support for the victims, with individuals, businesses and disaster relief organizations stepping in to help. I saw much of that reflected in...

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“Campsite’s taken, pal.”

A Canadian Tire commercial’s got me grinning from ear to ear. I confess it started with their off-the-wall Christmas commercials that traded on Canadian stereotypes to suggest hilarious gifts. I liked...

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The trouble with Bland

My colleague was brainstorming commercial creative for a client of ours and came across a little gem by M&C Saatchi. I loved it, I laughed, and then I said “ooh but we’ll have to be careful not to...

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Go Small or Go Home

At a meeting with a client recently, the conversation turned to mass versus niche advertising. The company she works for is a national chain that has experienced success on a national level. They...

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Is competition a bad word? New blog post at tvamanda.com

“I don’t compete for work.” Word for word, that’s a sentence in an email I received from a contractor from whom I had asked for an estimate on residential renovation, in response to learning he was up...

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Tell Us You’re Here

Becoming successful means becoming visible. When you’re constantly visible, you become familiar. When you become familiar, you become a friend. When you’re a friend, people want to engage with you....

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The Problem with Perception

We measure our self-worth by what others think of us. Right? Or is it really: we measure our self-worth by what we think others think of us? I wanted to lose weight. I thought, if I can get skinny, my...

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I Love You

A brand that connects with people is a brand that gives a damn. They know their customer. They understand their dreams, hopes and challenges. They understand how their product’s going to solve a...

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